According to SportsBusiness Daily, U.S women’s soccer goalie Hope Solo signed a multi-year endorsement deal with Gatorade. The endorsement is an indicator of her rising popularity.
Richard Motzkin, Solo’s agent of 10 years, said he had been discussing a possible deal with Gatorade before the World Cup began. After the World Cup, however, he said interest in her was “staggering.” He said her Twitter followers increased from 8,000 to over 250,000 in a little over a week’s time.
The Gatorade endorsement is the second major endorsement Solo gained following the World Cup. A few weeks ago, Solo and U.S. soccer teammates Abby Wambach and Alex Morgan signed an endorsement deal with Bank of America.
Details of the Gatorade endorsement, including how she will be used to market the brand, have not yet been disclosed.
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About Catherine SebringCatherine Sebring is the former publicist for Los Angeles Lakers superstar guard, Kobe Bryant. She and her resident writer Leah Hollar are the Queen of Sports. Check them out at http://queenofsports.com
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