We told you a little less than a year ago about David Beckham‘s plans to launch his own underwear line. Now, we have new details about that project!
The David Beckham Bodywear line will be debuting in February 2012 at worldwide retailer H&M. Lucky for us, Beckham has opted to model all of his own designs and we found the first photos of the new line.
Beckham told the Telegraph, “The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February.”
Becks decided to leave out any overt branding on the products to, “‘present a range of new classics, comprising of briefs, boxers, vests, T-shirts, pyjamas and long johns.” H&M has stated this is only the first of many collaborations between the retailer and soccer stud.
Happy Valentine’s Day to us! Here’s more photos from the line:
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About Catherine SebringCatherine Sebring is the former publicist for Los Angeles Lakers superstar guard, Kobe Bryant. She and her resident writer Leah Hollar are the Queen of Sports. Check them out at http://queenofsports.com
