Stella McCartney unveiled the outfits to be worn by Olympians competing for Great Britain, at a gala event at the Tower of London. Olympians who will be competing from a heptathlete and rowing champion to a Paralympic swimmer modeled the designs.
McCartney is serving as Adidas’ creative director for the Summer Games, and with her creations she hopes to “unify the team.” She used the British flag, breaking it up and using it in various elements of the outfits.
She incorporated technology into the creations, taking the concerns of the athlete above any fashion statements.
Clothing modeled at the event included competition uniforms, training wear, a presentation suit, footwear and accessories.
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